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A
study published by Cap Gemini Ernst & Young and Dresdner Kleinwort
Wasserstein calls for a new sense of IP realism and overturns
the conventional wisdom that IP will be a big catalyst for
growth in the short-term, reports Keith Dawson
The
study predicts that unlike in the corporate environment where
a single technology dominates, the service provider world
would expect to see the emergence of complementary networks
As
if the collapse of a sector that once comprised one-seventh
of the US economy was not enough, analysts at Cap Gemini Ernst
& Young
and Dresdner Kleinwort Wasserstein have published an industry
study that calls for a new sense of IP realism.
What they mean is: the prospects for Internet Protocol (IP)
services restoring strong growth to the battered telecommunications
sector in the near future are not all that bright. The study
says that there are immense potential benefits for users and
providers. But it warns against the widespread faith within
the telecom industry that its short-term fortunes will be
revived through the growth of high-value IP services.
Services such as Voice- and Video-over-IP or IP Storage are
expected to experience only mild growth over the next two
years. In refuting industry claims that IP technologies are
leading to a disruption in the telecom industry, the researchers
identify two related challenges that are blocking the path
to future success:
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The difficulty in delivering real-time quality of service
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And high costs associated with complexity in some IP networks.
We
remain intimately convinced that IP services, which play a
critical role in enterprise networks today, are a key enabler
for innovation and creative business models for carriers.
However, having talked to end-users, service providers and
vendors, we have become quite sceptical about the prospects
of IP services rescuing the sector from its high debt and
over-capacity problems in the next two years, say the
authors.
They add, We also do not foresee the emergence of a
unified, converged IP network the future is hybrid. Future
networks are more likely to be complementary ones, where routed
and switched technologies coexist and enhance each other.
IP
technology initially met with great scepticism, only to be
followed by near evangelical support. We hope this study will
help move thinking to a next stage of IP realism where vendors,
providers and customers focus on real delivered end-user benefits.
What
is exciting is the potential for IP in corporate LAN and enterprise
networks, we are convinced that IP will dominate in this arena,
says Tolga Uzuner, co-author and a director, OM Technology
Investments, a venture capital unit of DrKW. It is already
showing up in force in IP VPN and IP-enabled video conferencing
this year.
However, co-author Fred Destin of DrKW warns: There
are strong parallels between IP services and 3G in the sense
that both have questionable expectations attached to them
that they will save operators from their current tribulations.
IP services technologies unquestionably work, the issue has
really moved to how far they can work in concert across large,
heterogeneous networks.
One of the most striking findings of the study, despite many
claims, is that the outlook for IP services growth remains
low initially, with stronger uptake expected only after 24
months.
We
predict that the market for IP services in Western Europe
will grow slowly from $14 billion currently, to only $17.5
billion in two years time, says co-author Kevin Keith.
There
are a lot of unrealistic expectations from analysts and vendors
about the ability for telecoms companies to generate revenue
by providing higher-value IP services, and our research overturns
this conventional wisdom that IP will be a big catalyst for
growth in the short-term, he says.
IP
has proven to be superior for small scale networks, and this
is an arena in which its dominance is not in question. However,
the introduction of quality of service along with IP, a technology
not originally designed for time sensitive services like voice,
is proving to be more complex and costly in service provider
networks. This is especially true in core networks. The study
predicts that unlike in the corporate environment where a
single technology dominates, the service provider world would
expect to see the emergence of complementary networks, where
IP and more traditional circuit switched technologies collaborate
to deliver real-time services. Whether this collaboration
takes place at the edge or in the core, these new networks
present inevitable complexity that must be addressed before
large scale real-time services can emerge. It will take some
very intelligent software to reduce the complexity associated
with enabling real-time IP services, some of which is only
just now becoming available.
The reduction and management of complexity is also a key challenge
for enterprises. Co-author Kevin Keith says: Our study
suggests that a renewed focus by vendors and providers on
simplifying end-users interaction with technology in
the workplace might drive future uptake. While the buyers
of IP services are concerned about the hidden costs associated
with managing the more complex IP services, end users are
seeking workplace improvements to make their lives simpler
mobile working, easier to use services/devices, the ability
to access services from anywhere.
The authors caution that telcos should roll out new services
very carefully if they expect to make money out of them. They
can very easily cannibalise existing revenue, says Jawad
Shaikh of Cap Gemini Ernst & Young, making themselves
worse off in the short term and potentially lead to a scenario
where customers relegate the provider to a mere utility supplier
seeking to tender each service individually in order to drive
down cost for example voice, e-mail, Internet connectivity.
Telecoms companies need to roll out IP services in such a
way that this wont happen, with the aim of protecting
margins by, for example, bundling various other services around
the core provision of an IP VPN.
This article first appeared in Network Magazin
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