Can Avenues India trigger off an e-commerce revolution in the country?
e-commerce in India has continued to baffle both experts and trade analysts. But one vendor, Avenues India has practically changed the rules of the game and turned the market on its head with its extremely practical and economical payment processing solution. The result: over 500 Indian companies have signed up in a period of only one year and over 50,000 transactions have already been executed through this solution. Does this solution have the potential to revolutionalise the e-commerce market in India? Srikanth R P reports