Sonata Information Technology (SITL), a 100 percent, fully-owned subsidiary of Sonata Software, is targeting the SME segment with some of its specific enterprise-wide solutions. This subsidiary is exclusively focusing on the domestic market.

There are two primary areas of business for SITL—one is products and the other is the consulting and services business. The company’s services business is further divided into two segments—package implementations and enterprise solutions (business solutions group). The IT consulting division of the company focuses on providing e-commerce solutions, collaborative solutions, and portals. IT consulting arm of the company primarily focuses on 35-40 large corporates.

On the other hand, the Business Solutions Group (BSG) is focused on providing specific enterprise-wide solutions to the SME segment, which includes applications like ERP, CRM, etc. “SME is a very key area for us. We believe the SME segment is a sleeping giant and this is one segment, which has tremendous growth potential,” said Premnath Murthy, group manager of Sonata Software.

The company is targeting second-generation entrepreneurs, especially those who are taking over from the older generation. “These second generation entrepreneurs want to re-energise their business. And we as a company have the experience and understanding to cater their needs,” said Murthy. SITL as a company has a significant amount of experience—150 man-years of experience, 55 clients, 100 live sites plus diverse domains. And if the company manages to translate this experience across industries into standardised processes, then the company could establish itself as a leader in the SME segment. With its low cost and high functionality solutions, the company is geared up to meet the expectations of SME companies and to establish itself as one of the industry leaders in this segment. “As far as our BSG and packaged implementation services business is concerned we are expecting the SME segment to fetch a very significant amount of business,” commented Murthy.

The company has technology partnerships with most leading vendors. Today, the company has around 24 technology partners, and the list includes names like Microsoft, Oracle, IBM, Sun Microsystems and Computer Associates, among others.

Murthy says that from an operational perspective the company is expecting to grow at the industry growth rate, and that the SME segment is going to play an vital role in achieving this rate.