Felix Mohan

Secure Synergy, a Delhi-based software security company offering 24x7 security solutions has chalked out an aggressive strategy to tap burgeoning markets in the APAC and Middle East region, for which it plans to spend around Rs 1.3 crore.

Hardly, into the fourth month of its existence, the company has established its niche in the information assurance consulting and solutions market and now plans to widen its geographical reach. This will include the company’s effort of setting up offices in Singapore, Malaysia, Vietnam, Laos and Cambodia by March 2003.

Part of this strategy also includes offering their solutions and services through distributors. Secure Synergy director and CEO, Felix Mohan, believes that this relatively new concept will help the company gain a clear edge in the security marketplace. Being the first company to offer Information Assurance—a proactive, continual conduct of operations to protect, defend, detect and restore information and information systems—the company is very optimistic about its business plans, as it would be commoditising security.

“The distributors are always associated with selling products and this is the first time they would be selling concepts like security consultancy and security training,” he said. For this the company has already tied up with the top two distributors in the Middle East, Aptech and Mindware. “The response has been tremendous. While initially they were clueless as to how things will happen, after going through the training session, they are brimming with excitement,” added Mohan.

The company offers Online Managed Security services to the Middle East market and has taken an office in Dubai’s Internet city. As far as Indian market is concerned, the company has already tied up with national distributors like Ingram Micro and Tech Pacific.

For training, the company has recently tied up with Network Associates to open Sniffer University in India. For this, Delhi would be the hub for the APAC region. The company hopes to attract students from the Middle East, Israel, Turkey, Eqypt, SAARC and the APAC region.

The company plans to spend close to a million Dhirams on its overseas expansion plans. It has earmarked a budget of Rs 75 crore for its business expansion in India and plans to break-even within two years.

Uniquely positioned to provide customised services and solutions, Secure Synergy addresses the need for managing risk and information assurance across the entire systems lifecycle. Promoted by the Sainik Group, its solutions portfolio comprises security products that cover prevention, detection, and response controls ranging from anti-virus, anti-hacking, encryption, network management to storage area network, network attached storage, automated backups and media disposal products.
The company’s focus segments include banking and financial services industry, Internet data centres, Internet service providers and the government.

At present, it has offices in Delhi, Mumbai, Bangalore and Chennai.