Building the great Indian software brand
Indian software services companies invest a mere 1-2 percent of revenues in branding initiatives. Ergo, India Software Inc. lacks a focused approach towards branding and it’s high time we get moving aggressively on this front, says Pankaj Mishra

Are multiservice solutions one-stop enablers?
A single network infrastructure that offers current and future-based IP services is the dream of every service provider. Srikanth R P looks at one possible solution—multiservice solution—offered by vendors like Cisco, for converting this dream into reality