Maxtor announces innovative partner programme

Gaurav Patra / New Delhi

Maxtor Corp has announced the launch of its global partner programme in India. The programme, which is called the Maxtor VIP Partner Programme, is designed to help resellers, systems integrators and retailers of Maxtor products to support customers better.

VIP partners will receive in advance new product information and news, priority technical support, special promotions and a secured private website containing sales and marketing tools, including downloadable logos, images, marketing copy and bullet points. “Whenever we do such programmes, we always educate our partners about the benefits of such programmes and why they should register with us. We are also keep on modifying these programmes based on market requirements,” said Yogesh Kamat, sales manager, Indian subcontinent, Maxtor Corp. Apart from directly encouraging resellers, the company is also encouraging distributors to enroll more and more resellers, resulting in more incentives for them. “Each one of our distributors can also be enrolled into the VIP programme. These initiatives generally motivate people to participate in such programmes,” said Kamat. Now the company is trying to engage as many channel partners as possible. The company has Ingram Micro, Esys and Cyber Star as distributors in India. But the best part of Maxtor’s channel programme is that apart from interacting with distributors, the company also deals directly with resellers, which in a way benefits both parties. “We do not have a direct transactional relationship with resellers. Rather, we exchange both market and technology knowledge and information with them. Now the distributors are more like a fulfilling house,” said Kamat. Through the partnership programmes the company hopes it will gain the confidence of resellers and strengthen its position in the Indian market.