Magic Software eyes SMEs

Chitra Padmanabhan / Mumbai

Magic Software, a subsidiary of Formula Systems, is all set to develop its business in India. The company plans to target the Indian SME segment with its product called iBolt Integration Suite, which enables companies to utilise their existing business processes and legacy investments and tailor solutions to suit their specific requirements. The product claims to offer the SME segment a cost-effective way to enhance processes in their organisations since it adheres to open standards and is adequately scalable.The company has considerable experience in the Indian market with its product eDeveloper, and has managed to bag clients like the Times Group, Lifetree Convergence, Himalaya Drugs, Nilgiris, Honda Motorcycles, etc.

“Magic Software has laid down effective strategies for the Indian market and looks to leverage on the experience of marketing our eDeveloper product,” said Meir Koren, regional manager for Asia Pacific and South Africa, Magic Software. The company operates from Pune and is planning to open an office in Bangalore.

Magic Software recently started its own sales operations and is expanding its channel and partnership networks in India.